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Complaint / review / scam report
Target Optical

Complaint / review text:
I've gotten good and terrible service through Target Optical.

At first, I just wanted an eye exam and I was told by two different associates working in the store that they didn't take my insurance but I could get a slight discount on the exam and "they had seen my plan a dozen times" but when I eventually DEMANDED that they actually process my insurance it turned out that I had coverage! Who would have thought to look?

The optometrist that attended to my eyes was great and I got my prescription without a problem.

Shopping for glasses was a terrible experience after I found frames that I liked. Target has two different, both expensive, AR coatings or anti-reflection coatings and only one of them is marketed as being scratch resistant but I was told that scratch resistance is standard or maybe it was UV. So you bet I'm going to clean my glasses several times before the end of the 90 day return period to make sure the coating is actually scratch-resistant.

Some quotes from stores that pissed me off:

1.) "The premium AR coating is baked into the lens."

So what kind of crappy coating are they selling me for so much money that still isn't labeled "premium?"

Walmart's premium AR coating is a lot cheaper.

2.) "Trivex is scratch-resistant (so you don't need to worry about the coating)."

The lenses are, effectively, only as scratch-resistant as the outside coating.

3.) Both coatings are scratch-resistant but the premium coating is hydrophobic and oleophobic.

Firstly, Target does a poor job of advertising this. Secondly, this is the answer I was looking for but it conflicts with the second thing your opticians/salespeople told me.

ALL of Walmart's lenses from with free or cheap scratch coating and they do a good job of advertising this fact.

Finally, why is the premium coating so expensive? Seriously, the premium coating is not even a name brand as far as Target's advertising is concerned.

4.) "Have you thought about Transitions?"

Darken all the things!

Actually, I don't want your novelty lenses that don't darken enough when you're driving because they're activated by UV and that necessary UV doesn't pass through most windshields. Thanks for offering to sell these things at or near full retail.

Also, it would be nice to have good eyesight on cloudy days... Just saying.

5.) "You need sunglasses for UV protection."

Since you recommended polycarbonate lenses, you should already know that I DO NOT NEED sunglasses for UV protection because such protection is a fundamental feature of the polycarbonate lens material. This is a REALLY shady sales pitch.

6.) "UV coating is standard for polycarbonate lenses."

Your sales-talk makes you sound because polycarbonate lenses don't need special treatment to block UV. Telling me that you're giving polycarbonate lenses a UV coating makes me think Target Optical wastes time and money on unnecessary UV coatings.

7.) "Sunglasses block more UV than regular glasses."

Since my polycarbonate glasses block UV already, I'm just going to conclude that your job is to get me to buy more expensive glasses.

At least they have a 90-day unrestricted return policy, so I'll be returning these if they're too reflective or if I get even the slightest damage from regular cleaning.

Caveat emptor.

Got my frames within 5 days of my order and me and my vision are looking sharp.

I'm satisfied with the quality of the glasses; they haven't scratched despite being wiped with one of Target's pre-moistened lens cloths (made of paper).

The non-premium AR coating works well but isn't oleophobic, which is fine because I'd rather clean my glasses more frequently so it doesn't matter to me that it resists fingerprints.

The only issue is that my right eye isn't improved much by the glasses. Target said to give it a week and call them if I need them to examine the glasses for prescription accuracy and/or schedule another exam.

The prescription for my left-eye is 100% perfect and I could not ask for more. Everything I look at is so sharp and clear (in my left eye).

Very satisfied with how my order turned out, so I'm marking this resolved.

Contact information:
Author: Contact with Author

Offender: Target Optical

   State: Florida   City: Boynton Beach

Category: Health & Medicine


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