Complaint / review text:
Most people know that shady dating sites use fake profiles as a switch and bait tactic, enticing people in with the "subscribe to read an email from someone interested in you" technique and then cutting contact immediately following this, and I'd also seen the reports of match.com doing this. Given that match.com was a well-known brand I decided to give them a whirl anyway.
Within 2 minutes signing up, I had received about 15 emails from match.com. At least 10 of these were administrative emails, repeating the same data, but oddly enough I was getting "someone liked your profile" and "someone favorited you" emails before my profile and photos had even been approved. I checked and my profile and photos were still not yet approved.
To top it all, I also started getting obvious spam (as in random number usernames) from "talkmatch.com", roughly one message every hour, each referencing someone "winking", emailing or "liking" to the same email account as I had used to register with match.com, and with obviously different branding than match.com. It seems a little suspicious since I had not previously received any spam from "talkmatch.com" or similar domains prior to that.
Given the number of reports of match.com using a switch and bait tactic to get people to subscribe, I decided to close my account, only match.com doesn't actually remove accounts, they just "deactivate them". Meaning my profile data possibly will be used to try to switch and bait someone else. Even now, an hour after deactivating my account, I'm still getting emails from match.com stating that my "profile has been liked". I know that deactivation can take time, but the language used in the deactivation process implied that it would be immediately hidden/removed from search results. It is odd that a deactivated profile can still received likes and/or winks and emails.