Complaint / review text:
A few years ago, Hobby Lobby was a family owned chain of pretty good craft and hobby stores. They used to keep careful track of different trends in the craft industry, but the emphasis has shifted predominately to cheap imported home decor from East Asia. They've become the poor person's Bombay Company.
The vast majority of the floor space is now taken up with candles, knickknacks, ultra-cheap furniture, decor such as baskets and throw pillows, and seasonal/wedding/religious doodads. The selection is unusual and eclectic, but the quality is extremely low. If you're looking for a cheap novelty figurine or decoration this is the place to get one, but it's not even remotely a hobby store.
The frame department still exists, as do the yarn, jewelry making, art, and fabric sections. Yet the selection and quality is roughly on par with what you could find in a Wal-Mart (except the prices are nearly double). They stock mostly one or two brands of yarn, specifically the low-quality "Lion Brand" which is known for not wearing well. Do not expect this store to have the right size needles, zippers, or findings. Ribbon, thread, and other sewing necessities routinely have empty space on the shelves where product should be, nobody knows when the next shipment is coming in or what's been ordered, and you will not find all the components you need to finish your work. Wal-Mart has by far a better selection and all the items will actually be in stock. For art supplies try a local college or university bookstore instead.