Complaint / review text:
When parents take their kids to movies or for that matter when kids go alone, we unfortunately have to trust the age restrictions published with movies. That's fine and it's up to us whether we want to trust those guidelines.
However, what I want to know is why Ster Kinekor insists on screening trailers for movies that are far above the age restriction of the movie that the child has gone to watch.
When movie house managers are questioned on this, they just say, "It's not my fault, I have no control over what is shown".
As it is, the published age restrictions are highly subjective and questionable to say the least.
We have more laws in place to protect children today than at any other time in history, yet children remain more vulnerable than ever. Violence, early sexual exposure and innumerable other very worrying trends remain on the rise among kids - placing themselves and others at risk.
At the risk of selling a few less movies, can Ster Kinekor not place our future above their short term monetary gains and make a sustained commitment to protect the eyes of our kids by only showing trailers with an equivalent age rating to the movie they've chosen to see?